Top 5 Unicorn Games in the UK Q2 2022 Performance

In the second quarter of 2022, the top five unicorn-themed games in the United Kingdom showed interesting trends across downloads, revenue, and active user metrics. Here's a closer look at their performance, based on data from Sensor Tower.

Girl Games: Unicorn Slime experienced a steady decline in weekly revenue, starting at approximately $1K in late March and dropping to around $735 by the end of June. Downloads fluctuated, peaking at 891 in the week of May 30, while weekly active users saw a gradual decrease from 3K to 2.5K over the quarter.

My Little Pony: Harmony Quest demonstrated varied performance with weekly revenue peaking at $841 in mid-April before tapering off to $539 by the end of June. Downloads showed a downward trend, starting at 1.2K in late March and ending at 963 in late June. Active users followed a similar pattern, declining from 1.9K to 1.6K over the same period.

Kpopsies - My Unicorn Band saw minimal revenue fluctuations, with notable peaks at $19 in mid-June and $98 in the last week of June. Downloads were highest at 4.5K in mid-April, gradually decreasing to around 2K by the end of June. Active users remained relatively high, starting at 9.4K and ending at 8.4K.

My Baby Unicorn maintained a low but consistent weekly revenue, peaking at $16 in the last week of June. Downloads peaked at 3K in late April and late May, showing a slight decline to 2.5K by the end of June. Active users showed a strong presence, starting at 6.4K and maintaining around 8.5K towards the end of the quarter.

Baby Games for 2-5 Year Olds! had minimal weekly revenue, with a peak of $24 in late May. Downloads showed a steady increase, reaching 91 in mid-June before slightly dropping to 60 by the end of June. Active users consistently grew from 226 in late March to 392 by the end of June.

For more detailed insights and data, visit Sensor Tower.